Ecommerce Marketing Tips

eCommerce, eBusiness, Marketing & Design Overview:

The guide is intended to introduce new eCommerce professionals or companies to the three most important phases of starting, promoting and maintaining an eCommerce business or website. Within it we will cover brief introductions to eCommerce, including what it’s, how far it has come and features specific to eCommerce. We’ll also be introducing, defining and explaining eCommerce marketing and eCommerce website design. In addition, the three main areas of this guide will list and explain many of the biggest benefits to conducting business Online, marketing Online and designing the site correctly.
What exactly is eCommerce & eBusiness? Continue reading »

Unless you’ve been living under the proverbial rock for the last few years, you by now are aware of the growing trend of buying aged domains. There are many benefits alluded to using an aged domain, some are true, some are not. There are even more”recommendations” on how to find, research and use aged domains for your internet marketing projects. This article will set the record straight on the topic of using aged domains based on what I’ve personally experienced. Continue reading »

Products that customers are excited about tend to be reviewed more often. People also tend to talk about these products more socially and they usually include where they purchased it.

Ways to create excitement around products can vary, including:

• A waiting list or pre-sell
• Quickly selling out, taking back orders
• Lots of product promotion leading up to a launch date
• Rumors and buzz about the product prior to anyone actually seeing or using it
• Creating a teaser video or “classified” style photos

Put these ideas to use for products that you plan to sell. Some of the easiest products to do this with are those that have new models released every year, such as software and some clothing items.

If you take a look at huge sites like Amazon, Wikipedia, Nextag (and similar), etc.,  internal pages of their sites tend to rank very well with what appears to be little or no actual external SEO done to those pages. What is going on here? How can an Amazon page with a total of 6 Yahoo! SiteExplorer backlinks be ranking #1 for a semi-competitive term? It has to do with “total site mass” and it another reason why I prefer to build large stores in a broad niche and then perform SEO at a product or category level for my “micro-niches” within that niche. Continue reading »

Coming from the internet marketing industry, when I think of the advantages of ecommerce I immediately think of how it compares to other online businesses such as affiliate marketing. The inclusion of offline business models and comparisons to brick and mortar stores doesn’t even cross my mind because those business, to me at least, are not even comparable. So let us delve into how an online store or e-commerce site is a more advantageous business model than many of the other “make money online” businesses. Continue reading »