If you are an online retailer, you must be smart with the management of your store. This includes using every tool available to you. The A/B or multi-variate testing capability is an example of a tool you may not be using, but you should be. If you are a seasoned internet marketer, then you have likely at least heard of this concept. It’s possible you have already used it in the past. It is based upon measuring your promotions for effectiveness. Continue reading »
With every new analytics program that appears, e-commerce marketers can quickly find themselves buried under data and statistics that really can’t help them develop a solid plan. I can’t count the number of times I’ve noticed an e-commerce company miss out on a fantastic opportunity to really expand their business because they didn’t understand what they really needed from their data gathering. Continue reading »
Good eCommerce marketers understand that a customer is worth more than just their initial purchase from your store, there in fact is such a thing as customer equity. And since you are doing all the things necessary to create repeat buyers (you are, aren’t you?) then you will no doubt soon be able to calculate customer lifetime value. The idea being that each new customer will be worth a specific amount over the lifetime of your relationship with them. Let’s look at how we go about calculating customer lifetime value. Continue reading »
Here are a few of the more common planning mistakes that most newcomers to ecommerce marketing make.
Over-Planning: Believe it or not, you actually can take too much time in the planning phase for you e-store. Once you have performed your initial marketing research, have idea of your numbers and a solid goal, you should move forward and get your store online. Overhead usually isn’t that much for an online store so get it out there and let the search engines find it. Continue reading »
