Ecommerce Marketing Tips

We all know that just copying a manufacturer’s product description to your store is a sure-fire way to end up with duplicate content. This makes it much more difficult to get your store’s product pages indexed by Google and the other search engines. But writing a completely unique description for each product on your store could be a real hassle. Here are a few tips for ensuring that your product pages are unique without spending hours writing product description. Continue reading »

Most folks despise blog comment spam, but I welcome it! You see, I’ve taken the principles of “honeypotting” and applied it to my blogs with a bit of a twist that actually allows me to benefit from comment spam.  Because this strategy is a little more in-depth than some of my other posts, I will most likely create a video to show the steps and post it here as well. Continue reading »

Favicon – properly pronounced Fey-Vuh-Con, are the little icons that show up to the left of the browser address bar when visiting a site. They also display as an icon beside any sites that you have saved in your bookmarks or favorites (granted that site has a favicon); hence the name favicon. These tiny little images are actually one  the first steps you should take to  creating brand awareness and “personality” for your online store. Continue reading »

When most people think of online stores the first word that comes to mind is e-commerce, but m-commerce is now the hot new word that has all of the online retail world buzzing. M-Commerce stands for Mobile Commerce, shopping online from a mobile device such as smartphone. With the forecast for transactions across mobile devices projected to reach $633.4 billion a year by 2014, now is a great time to start incorporating mobile functionality into your ecommerce site. Continue reading »

Many offline store owners think about branching out and creating an online presence. The problem is, the tend to have no idea how online marketing differs from offline marketing. True, some of the same techniques are used, but starting out can be much rougher for an ecommerce store than a retail shop if preparations aren’t made. Continue reading »