Ecommerce Marketing Tips

Products that customers are excited about tend to be reviewed more often. People also tend to talk about these products more socially and they usually include where they purchased it.

Ways to create excitement around products can vary, including:

• A waiting list or pre-sell
• Quickly selling out, taking back orders
• Lots of product promotion leading up to a launch date
• Rumors and buzz about the product prior to anyone actually seeing or using it
• Creating a teaser video or “classified” style photos

Put these ideas to use for products that you plan to sell. Some of the easiest products to do this with are those that have new models released every year, such as software and some clothing items.

Most internet marketers, including ecommerce marketers, agree that it’s a best practice to require your subscribers to double opt-in when joining your list. Of course, like everything else in life there are pro and cons but really it boils down to what you and your subscriber’s intents are. Let’s take a look at several scenarios in which subscription confirmation could be used or left out. Continue reading »