In part one of this article we looked at focusing marketing efforts around products that would provide us the greatest return on our TIME invested. In this section, we are going to look at the nuts and bolts of determine “product promotion priority” and how we can deal with products that have “unknown potential”. Continue reading »
Most of us in the internet marketing and online retailing industry are familiar with the 80/20 rule, also known as Pareto’s Principle. This rule states that 80% of your results typically come from 20% of your efforts. Business has always been about targeting in on that 20%, but how can your ecommerce marketing efforts be structured around this concept? Continue reading »
We all know that just copying a manufacturer’s product description to your store is a sure-fire way to end up with duplicate content. This makes it much more difficult to get your store’s product pages indexed by Google and the other search engines. But writing a completely unique description for each product on your store could be a real hassle. Here are a few tips for ensuring that your product pages are unique without spending hours writing product description. Continue reading »
Internet Marketing isn’t for most people. There, I said it. I know that is completely opposite of what the “gurus” are trying to sell you out there, proclaiming that “anyone can make a living online working just 4 hours a day!” Bullshit. Now I’m not trying to deter you from attempting to make money online, but I am setting up a case for my argument that eCommerce is probably one of the easiest and most dependable ways to make a living online. Continue reading »
YouTube can bө а great resource for ecommerce мarketers tο gаin naмe recognitiοn, advertise products, communicate directly to customers, creatө product reviews аnd more. Wһile everyone dreams of creating tһe next “viral video”, there are а feω tips and tricks thаt you should know to һelp үou markөt with YouTube videos. These tricks havө varioυs useѕ but you will find them to bө verү helpful if yoυ plan οn embedding videos direсtly within your stoгe. Continue reading »
