Most folks despise blog comment spam, but I welcome it! You see, I’ve taken the principles of “honeypotting” and applied it to my blogs with a bit of a twist that actually allows me to benefit from comment spam. Because this strategy is a little more in-depth than some of my other posts, I will most likely create a video to show the steps and post it here as well. Continue reading »
Favicon – properly pronounced Fey-Vuh-Con, are the little icons that show up to the left of the browser address bar when visiting a site. They also display as an icon beside any sites that you have saved in your bookmarks or favorites (granted that site has a favicon); hence the name favicon. These tiny little images are actually one the first steps you should take to creating brand awareness and “personality” for your online store. Continue reading »
If you are an online retailer, you must be smart with the management of your store. This includes using every tool available to you. The A/B or multi-variate testing capability is an example of a tool you may not be using, but you should be. If you are a seasoned internet marketer, then you have likely at least heard of this concept. It’s possible you have already used it in the past. It is based upon measuring your promotions for effectiveness. Continue reading »
With every new analytics program that appears, e-commerce marketers can quickly find themselves buried under data and statistics that really can’t help them develop a solid plan. I can’t count the number of times I’ve noticed an e-commerce company miss out on a fantastic opportunity to really expand their business because they didn’t understand what they really needed from their data gathering. Continue reading »
Good eCommerce marketers understand that a customer is worth more than just their initial purchase from your store, there in fact is such a thing as customer equity. And since you are doing all the things necessary to create repeat buyers (you are, aren’t you?) then you will no doubt soon be able to calculate customer lifetime value. The idea being that each new customer will be worth a specific amount over the lifetime of your relationship with them. Let’s look at how we go about calculating customer lifetime value. Continue reading »
